Google Remarketing

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1. Description of processing
Our website uses the advertising service “Google Remarketing”, operated by Google Ireland Inc, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter referred to as “Google”). Google Remarketing allows us to contact you on other websites, which have joined the Google Advertising Network, with advertisements for our offers, after you have visited our website. Google also uses cookies for this purpose, which are stored in your browser and used to record and evaluate your usage behavior when Google visits various websites. This enables Google to determine your previous visit to our website and to show you advertisements for our offers on other websites. According to Google’s own statements, Google does not merge the data collected in the context of remarketing with your personal data, which may be stored by Google. According to Google, pseudonymization is used for remarketing in particular. Further information on data protection at Google can be found here: http://www.google.com/intl/de/policies/privacy and https://services.google.com/sitestats/de.html.

2. Purpose
The processing takes place in order to carry out targeted online advertising for our own offers and to be able to evaluate their effectiveness and reach.

3. Legal basis
The processing is based on a consent pursuant to Art. 6 para. 1 letter a GDPR. This is obtained by us via a cookie banner or cookie content tool. Such consent is voluntary.

4. Storage period and right to object
We have explained the duration of storage as well as your control and setting options for cookies under the section “Cookies”. You can object to the data processing by Google Remarketing at any time via the following website: http://www.google.com/ads/preferences and you can withdraw your consent with regard to Google Analytics at any time in the settings of the cookie banner or the cookie content tool with effect for the future.

5. Recipient and transfer to third countries
Through the integration of Google Remarketing, personal data may be transmitted to Google. Google also processes your personal data in the USA and has submitted to the EU-US Privacy Shield. For more information on the EU-US Privacy Shield, please visit https://www.privacyshield.gov/EU-US-Framework.

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