privacy
policy
Introduction and terms
The operation of our website www.scalehub.com and
event.scalehub.com (in the following both also “website”) involves the processing of personal data.
This data will be handled by us in a confidential manner and processed in accordance with the applicable laws, especially the General Data Protection Regulation (GDPR) and Germany’s Data Protection Act (BDSG). This Privacy Policy is designed to inform you about the personal data we collect from you, what we use it for, the legal basis for the usage and, where applicable, with whom we share it. They will also inform you of your rights in regard to the protection of your data.
Our Privacy Policy contains specialist terms used in the GDPR and BDSG. For your better understanding, we want to explain these terms in simple words:
Personal data
“Personal data” is all information relating to an identified or identifiable person (Art. 4 Par. 1 of the GDPR). Details of an identified person could be their name or e-mail address.
However, data can also be described as personal if, despite the fact that a person’s identity cannot be deduced directly from the data, their identity can nonetheless be deduced by combining the data with other information.
A person could, for example, be identified via their address or bank details, date of birth, username, IP address or location details. The key point is that any information that can be used in any way to identify a person can be described as personal data.
Processing
Under Art. 4 Par. 2 of the GDPR, “processing” describes any process applied to personal data. This especially includes the collection, capture, administration, classification, recording, amendment, printing, making available, use, disclosure, sharing, dissemination, provision, comparison, linking, restriction, erasure or destruction of personal data.
Data controller and data protection officer
Data controller
The party responsible for data processing is:
| Company: | ScaleHub GmbH (“we”) |
| Represented by: | Ralf Göbel (COO) |
| Address: |
Heidbergstr. 100 22846 Norderstedt Germany |
| Phone: | +49 (0)40 27814 200 |
| E-mail: | contact@scalehub.com |
Data protection officer
We have appointed an external data protection officer:
| Name: | Reinher Karl |
| Company: | HABEWI GmbH & Co. KG |
| Address: |
Palmaille 96 22767 Hamburg Germany |
| Phone: | +49 (0)40 18189800 |
| Fax: | +49 (0)40 181898099 |
| E-mail: | datenschutz@habewi.de |
Processing parameters
We will process the personal data listed in detail under “Processing activities in detail” below, when you use the website. In this process, we will only process data from you that you actively enter on our website (e.g. by completing forms) or that you provide automatically when using our offer.
Your data will exclusively be processed by us and these data will, as a matter of principle, not be sold, leased or provided to any third parties. Insofar as we use external service providers for the processing of your personal data, that will be done in the context of a cooperation with a so-called data processor, where we act as principal and are authorized to give instructions to our contractors.
For the operation of our website, we use external service providers for hosting, and for the maintenance, update and further development. Insofar as other external service providers will be used for individual processing activities that are listed in “Processing activities in detail”, they will be specified there.
We do, in general, not transfer any data to any third countries and this is not planned for the future either. Any exemptions from this principle will be explained in the types of processing activities listed below.
The processing activities in detail
1. Description of processing
Whenever anybody visits our website, we automatically collect information that their browser transfers to our server. These data will also be stored in the so-called log files of our system. This concerns the following data:
- Your IP address
- Your browser software, its version and language
- Your operating system
- The website you were on before you came to ours (referrer website)
- The pages you visit on our website
- The date and time of your visit to our website
- Data volumes transferred
Your IP address is recorded in full in the log files for your protection, because without the collection of your clear IP addresses our data center could not defend against cyber attacks.
2. Purpose
Your data are processed in order to facilitate access to our website, to ensure the website’s stability and security, and to enable the statistical evaluation and improvement of our online service.
3. Legal basis
The processing is based on Art. 6 para. 1 f GDPR provided the logfile is essential to provide our services and is based on a consent pursuant to Art. 6 para. 1 a GDPR, if the logfile was not essential and then obtained by us via a cookie banner or cookie content tool. Such consent is voluntary.
4. Duration of storage
Your data will be erased as soon as they are no longer required for the purpose for which they were collected. Where your data have been collected for the purposes of providing our website, they will no longer be required for this purpose when your session ends. The log files will be deleted after 31 days.
1. Description of processing
Our website contains various contact forms for different purposes. These are a.) a general contact form, b.) a form to request an individual solution, c.) a form to arrange an appointment for a product demonstration and d.) a form to participate in ScaleHub events. In these forms, you will be asked to enter your e-mail address, first name and surname, as well as any additional information. All mandatory fields of the respective contact form are marked with an asterisk (*). Information in all other fields is voluntary. If you press the “Submit” button of the respective contact form, the data will be transmitted to us using SSL encryption (see section „Security measures“ below). Every contact form can only be transmitted if you accept our Privacy Policy by clicking the corresponding checkbox. You can also contact us via the e-mail addresses provided on the website. In this case, the personal data transmitted by e-mail will be processed by us.
2. Purpose
By providing a contact form on our website, we want to offer you a convenient way to get in touch with us. The data transmitted with and in the contact form or your e-mail will be used exclusively for the purpose of processing and responding to your request.
3. Legal basis
The processing is necessary for the purposes of the legitimate interests pursued by the controller (Art. 6 Par. 1f of the GDPR). Our legitimate interest is the purpose mentioned in article 2. Insofar as the contact by contact form or e-mail is aimed at concluding or performing a contract, the data will be processed to perform a contract (Art. 6 Par. 1b of the GDPR). The latter concerns e.g. your registration for our events.
4. Duration of storage
We will delete the data as soon as they are no longer necessary to achieve the purpose for which they were collected. This is usually the case when the respective communication with you is finished. Communication is terminated when it can be inferred from the circumstances that your request has been finally clarified. If statutory retention periods prevent deletion, the data will be deleted immediately after the statutory retention period has expired.
1. Description of processing
We send a newsletter in irregular intervals. In the newsletter, we will inform you about our products, services and events. You will only receive our newsletter if you actively subscribe to our Newsletter or if you are an existing customer of ScaleHub.
You may subscribe to our newsletter by completing and sending a newsletter subscription form on our website. If you decide to subscribe to our newsletter, you only need to provide us with your e-mail address. All other data (such as e.g. your first name and name) can be given voluntarily and will only be used to personalize the e-mail. In addition, we have implemented a checkbox under our contact forms, which you only need to activate to subscribe to our newsletter.
In order to perform and verify newsletter registrations, we use the so-called double opt-in process. A registration involves several steps. First, you subscribe to our newsletter on our Website. Then, you will receive an e-mail from us to the e-mail address you specified. In this e-mail, we ask you to confirm that you have actually subscribed to the newsletter and wish to receive it. You confirm your subscription by clicking on a confirmation link in the e-mail. We will only include you in our newsletter distribution list after your successful confirmation and only then will you receive e-mails in the future. We will store date, time and your IP address in the double opt-in process, both during registration and upon confirmation.
If you have purchased goods or services from us and also provided your e-mail address in this context, we may subsequently use your e-mail address to send you an existing customer newsletter. In such a case, the newsletter will only send direct advertising for our own similar goods or services.
2. Purpose
The processing will be done to offer the newsletter function and to be able to send newsletter emails to subscribers. The collection and storage of date, time and IP address during the registration for the newsletter serves to document that the consent was granted and to protect against the abusive registration of email addresses.
3. Legal basis
The processing for our subscriber newsletter will be done on the basis on your consent pursuant to Art. 6 Par. 1a of the GDPR. You can ask us for the declaration of consent at any time. Your consent is voluntary. Collecting and storing of date, time and IP address during the registration for our newsletter is necessary for the purposes of the legitimate interests pursued by the controller (Art. 6 Par.1f of the GDPR). Our legitimate interest is the purpose mentioned under point 2.
Our “existing customer”-newsletter is processed on the basis of Art. 6 Par. 1f of the GDPR in order to safeguard the overriding interests of the person responsible. Our legitimate interest lies in direct advertising to existing customers. This is permissible within the applicable framework of § 7 Par. 3 German Act Against Unfair Competition (UWG).
4. Storage duration and withdrawal of consent
If you fail to confirm your registration to our newsletter within 24 hours after receipt of the relevant subscription email, your data will automatically be deleted. We will process your personal data for the period in which you subscribe to our newsletter. You may terminate the receipt of the newsletter, at any time, by withdrawing your consent.
A simple statement will suffice (by e-mail to contact@scalehub.com). You may also unsubscribe to the newsletter by clicking on the unsubscribe link which is provided in each newsletter email. When you have withdrawn your consent, we will no longer send you any newsletters and your personal data will be removed from our active distribution list. We will take over your email address, in a restricted manner, to our so-called black list, in order to enforce your withdrawal. That enables us to ensure that you will not receive any newsletter from us in the future and that your email address will not be abused by any third parties.
5. Recipient and transfer to third countries
Within the framework of order processing we use the services of the Zoho Group (hereinafter “Zoho”) to manage our newsletter distribution list and to send e-mails.. With your newsletter subscription, the data provided – your e-mail address – during the registration process is transferred to Zoho and processed on servers also in the USA. Such transfer is based on EU Commission’s Model Contractual Clauses and we have entered into a Data Processing Addendum (DPA) that is based on the current EU Standard Contractual Clauses. The Data Protection Officer of Zoho can be reached by sending an email to dpo@zohocorp.com or by writing to: Data Protection Officer, Zoho Corporation BV, Beneluxlaan 4B, 3527 HT Utrecht, The Netherlands. Further information about Zoho`s Privacy Policy can be found here.
1. Description of processing
Our website uses cookies. Cookies are small text files that are stored on the user’s end device when a website is visited. Cookies contain information that enables the recognition of a terminal device and possibly certain functions of a website. We distinguish between our own cookies, which are set, for example when you register for an event, and external cookies, such as those set by Google. So-called “session cookies” and “persistent cookies” are used on our website. “Session cookies” are automatically deleted when you end your internet session and close the browser. Persistent cookies remain stored on your end device for a longer period of time. If cookies are technically necessary for the operation of our website, your consent is not required. However, all other cookies are only set after you have actively agreed to the use of cookies via our cookie banner or cookie consent-tool. You can find out which cookies are used on our website for which purpose and how long they are stored on your terminal device in our Privacy setting below.
2. Purpose
We use cookies to make our website more user-friendly and to offer the functions described in point 1. You can find the exact purpose of the individual cookies in the settings of our cookie banner or cookie content tool.
3. Legal basis
The processing is necessary with regard to technically required, essential cookies in order to safeguard the predominant legitimate interests of the controller (Art. 6 para. 1 lit. f GDPR). Our legitimate interest lies in the purpose stated in point 2. In the case of processing with regard to all other – i.e. not technically necessary – cookies, the legal basis is consent (Art. 6 para. 1 lit. a GDPR). Such consent is voluntary.
4. Storage period, revocation of consent
Cookies are automatically deleted at the end of a session or when the specified storage period expires. Since cookies are stored on your terminal device, you as a user have full control over the use of cookies. By changing the settings in your Internet browser, you can deactivate or restrict the transmission of cookies. Cookies already stored can be deleted. This can also be done automatically. If cookies for our website are deactivated, deleted or restricted, it is possible that individual functions of our website cannot be used or can only be used to a limited extent. You can revoke any consent you may have given to the use of cookies at any time in the settings of the cookie banner or the cookie content tool with effect for the future.
5. Recipient and transfer to third countries
When using third-party cookies, data may be transferred to the corresponding providers of these third-party services. This may also involve a transfer to third countries outside the European Union or the European Economic Area. We provide information about the recipients of data and the transfer of data to third countries in the settings of the cookie banner/cookie content tool or in the corresponding section on the third party service or processing in these data protection provisions.
1. Description of processing
Our website uses “Google Web Fonts”, a font replacement service provided by Google Ireland Inc, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter referred to as “Google”). With Google Web Fonts, the standard fonts on your device are replaced with fonts from the Google catalogue when displaying our website. If your browser does not allow the integration of Google Web Fonts, the text of our website will be displayed in the standard fonts of your device. The Google fonts are loaded directly from a Google server. To do this, your browser sends a request to a Google server. As a result, your IP address in connection with the address of our website may also be transmitted to Google. However, Google Web Fonts does not store cookies on your end device. According to Google, data processed through the Google Web Fonts service is transferred to resource-specific domains such as fonts.googleapis.com or fonts.gstatic.com. They are not associated with data that may be related to the use of other Google services such as the search engine of the same name or Gmail. Further information on data protection for Google Web Fonts can be found at https://developers.google.com/fonts/faq?hl=en-DE&csw=1. General information on data protection at Google can be found at http://www.google.com/intl/de-DE/policies/privacy/.
2. Purpose
It is processed to make the text on our website more legible and aesthetically pleasing to you.
3. Legal basis
The processing is necessary to protect the overriding legitimate interests of the person responsible (Art. 6 Par. 1 f of the DSGVO). Our legitimate interest lies in the purpose stated under point 2.
4. Recipient and transfer to third countries
Through the use of Google Web Fonts, personal data may be transmitted to Google. Google also processes your personal data in the USA and has submitted to the EU–US Privacy Shield. The Privacy Shield was declared invalid by the ECJ in July 2020 (ECJ, 16.7.2020 – C-311/18 “Schrems II”). Since then, data processing has been based on the EU standard privacy clauses (SSCs).
1. Description of processing
Our website uses “Adobe Typekit”, a font replacement service provided by Adobe Systems Software Ireland Ltd, 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Ireland (hereinafter referred to as “Adobe”). With Adobe Typekit, the standard fonts of your device are replaced with fonts from the Adobe catalogue when displaying our website. If your browser does not allow the integration of Adobe Typekit, the text of our website will be displayed in the standard fonts of your device. The Adobe Typekit fonts are loaded directly from an Adobe server. To do this, your browser sends a request to an Adobe server. This may also send your IP address in connection with the address of our website to Adobe. However, Adobe Typekit does not store cookies on your device.For more information about Adobe Typekit privacy, visit www.adobe.com/privacy/typekit.html. For general information about Adobe’s privacy practices, please see the company’s privacy policy at https://www.adobe.com/de/privacy/policy.html.
2. Purpose
It is processed to make the text on our website more legible and aesthetically pleasing to you.
3. Legal basis
The processing is necessary to protect the overriding legitimate interests of the person responsible (Art. 6 Par. 1f of the DSGVO). Our legitimate interest lies in the purpose stated in point 2.
4. Recipient and transfer to third countries
Personal information may be transferred to Adobe through the use of Adobe Typekit. Adobe may transfer your personal data in the United States and other non-EEA countries. In this case, data processing is based on the EU Standard Contractual Clauses (SCCs). Adobe has been certified in accordance with the U.S. Department of Commerce’s requirements for the transfer of personal information from the EEA and is subject to ongoing stringent audits. For more information, please refer to Adobe’s Privacy Policy.
Our website uses Font Awesome, an icon display and integration service developed by Fonticons, Inc. We operate Font Awesome exclusively as an installation on our own server. Therefore, the use and display of icons does not involve the transmission of data by Fonticons, Inc.
1. Description of processing
Our website uses services of “YouTube”, a video platform operated by YouTube LLC, 901 Cherry Avenue, San Bruno, CA 94066, USA (hereinafter referred to as “YouTube”). YouTube is represented by Google Ireland Inc, Gordon House, Barrow Street, Dublin 4, Ireland. We use YouTube by embedding individual videos from the platform on our website so that they can be played directly on our website. The videos are integrated in the “extended privacy mode” offered on YouTube, i.e. no personal data will be transferred from you to Google until you play the videos. Only by playing a video does data transfer to Google take place, on which we have no influence. If you play an embedded video on a subpage of our website, Google will know which subpage you visited and which video you watched. Your IP address may also be transmitted to Google. If you are logged in as a YouTube or Google user, Google assigns this information to your user account. Google stores your data as usage profiles and uses them for advertising purposes, market research and/or for the design of the Google website according to your needs. You have a right of objection to the creation of these user profiles, for the exercise of which you must contact Google directly. Further information on data protection at Google can be found at http://www.google.com/intl/de-DE/policies/privacy/.
2. Purpose
The processing takes place in order to be able to show you videos on our website.
3. Legal basis
The processing is based on a consent pursuant to Art. 6 para. 1 letter a GDPR. This is obtained by us via a cookie banner or cookie content tool. Such consent is voluntary.
4. Storage period and right of objection, withdrawal of consent
We have explained the storage period and your control and setting options for cookies in the cookie section above. You can withdraw your consent with regard to YouTube Videos at any time in the settings of the cookie banner or the cookie content tool with effect for the future.
5. Recipient and transfer to third countries
Through the integration of YouTube, personal data may be transmitted to YouTube LLC or Google. YouTube also processes your personal data in the USA and has subjected itself to the EU-US Privacy Shield. The Privacy Shield was declared invalid by the ECJ in July 2020 (ECJ, 16.7.2020 – C-311/18 “Schrems II”). Since then, data processing has been based on the EU standard privacy clauses (SSCs).
1. Description of processing
Our website uses “Google Maps“, a service for displaying maps provided by the company Google Ireland Inc, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter referred to as “Google“). We use Google Maps for embedding a map that displays our business address in our website. The map will be loaded directly from a Google server. In order to do this, your browser will send a request to a Google server. Your IP address might also be transferred to Google together with the address of our website. Google Maps will, however, not store any cookies on your device. If you are logged in to Google when you visit our website, Google Maps will associate this information to your Google user account. Google will store your data as user profiles and will use them for marketing purposes, for market research and/or the customized configuration of the Google websites. You have a right to object to the creation of user profiles; please directly contact Google to exercise such right. For more information on data privacy at Google, please refer to http://www.google.com/intl/de-DE/policies/privacy/.
2. Purpose
The processing is done to be able to display an interactive map on our website.
3. Legal basis
The processing is based on a consent pursuant to Art. 6 para. 1 letter a GDPR. This is obtained by us via a cookie banner or cookie content tool. Such consent is voluntary.
4. Storage period and right of objection, withdrawal of consent
We have explained the storage period and your control and setting options for cookies in the cookie section above. You can withdraw your consent with regard to Google Maps at any time in the settings of the cookie banner or the cookie content tool with effect for the future.
5. Recipient and transfer to third countries
Google also processes your personal data in the USA and has subjected itself to the EU-US Privacy Shield. The Privacy Shield was declared invalid by the ECJ in July 2020 (ECJ, 16.7.2020 – C-311/18 “Schrems II”). Since then, data processing has been based on the EU standard privacy clauses (SSCs).
1. Description of processing
Our website uses “Google Analytics”, a web analysis service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter referred to as “Google”). Google Analytics uses cookies (see section „Cookies“), which enable us to analyze your use of our website. We use Google Analytics in the offered version “Universal Analytics”, which allows this analysis across devices by assigning the data to a pseudonymous user ID. The information generated by the cookie is usually transferred to a Google server in the USA and stored there. However, we use Google Analytics exclusively with IP anonymisation. As a result, your IP address will be shortened by Google in advance within member states of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there. The IP address transmitted by your browser as part of Google Analytics is not combined with other data from Google. The statistics compiled by Google Analytics record in particular how many users visit our website, from which country or location the access takes place, which subpages are called up and via which links or search terms visitors reach our website. The Google Analytics user conditions can be found at https://marketingplatform.google.com/about/analytics/terms/de/. An overview of data protection at Google Analytics can be found at http://www.google.com/intl/de/analytics/learn/privacy.html . Google’s privacy policy can be found at https://policies.google.com/privacy.
2. Purpose
The processing takes place in order to evaluate the use of our website. The information obtained in this way serves to improve and design our online presence in line with requirements. The processing is also necessary to achieve the purpose. The data processing is necessary if it is suitable to reach the interest of the Processor, whereby no milder means, equally effective means is available. The Processor would like to know how his website is accepted and whether improvements are necessary. In order to improve it, he therefore needs information from users. The processing is limited to the necessary extent so that, for example, the data on the usage behavior of the data concerned are not combined with data from other websites. The legitimate interest of the Processor is countered by the interests and fundamental rights of users – in particular respect for their private lives and the protection of personal data pursuant to Art. 7 and Art. 8 of the Charter of Fundamental Rights (GRCh). A weighing of the interests shows that the legitimate interests of the Processor outweigh the interests of those affected. For the individual visitor or user of the website, it is objectively and reasonably foreseeable that the Processor will measure the range of his online offer, for example in order to tailor it to his needs. For this purpose, no continuous recognition and constantly more extensive profiling as well as no passing on of data to third parties are necessary. Statistical data on the target group, acquisition, behavior and conversions provide sufficient information about the general usage behavior, so that the provision of individual usage profiles is not necessary for the purposes pursued here. The impairment of the user is therefore to be assessed as low, with the result that the balance of interests is in favor of the Processor.
3. Legal basis
The processing is based on a consent pursuant to Art. 6 para. 1 letter a GDPR. This is obtained by us via a cookie banner or cookie content tool. Such consent is voluntary.
4. Storage period and right to object
We have explained the storage period as well as your control and setting options for cookies in section „Cookies“. You can object to the data processing by Google Analytics at any time by downloading and installing the browser add-on offered by Google under https://tools.google.com/dlpage/gaoptout?hl=en. The analysis data processed and stored with Google Analytics are automatically deleted by us after 14 months. You can withdraw your consent with regard to Google Analytics at any time in the settings of the cookie banner or the cookie content tool with effect for the future.
5. Recipient and transfer to third countries
Google Analytics works for us as a service provider within the scope of order processing. Google also processes your personal data in the USA and has subjected itself to the EU-US Privacy Shield. The Privacy Shield was declared invalid by the ECJ in July 2020 (ECJ, 16.7.2020 – C-311/18 “Schrems II”). Since then, data processing has been based on the EU standard privacy clauses (SSCs).
1. Description of processing
Our website uses the advertising service “Google Remarketing”, operated by Google Ireland Inc, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter referred to as “Google”). Google Remarketing allows us to contact you on other websites, which have joined the Google Advertising Network, with advertisements for our offers, after you have visited our website. Google also uses cookies for this purpose, which are stored in your browser and used to record and evaluate your usage behavior when Google visits various websites. This enables Google to determine your previous visit to our website and to show you advertisements for our offers on other websites. According to Google’s own statements, Google does not merge the data collected in the context of remarketing with your personal data, which may be stored by Google. According to Google, pseudonymization is used for remarketing in particular. Further information on data protection at Google can be found here: http://www.google.com/intl/de/policies/privacy and https://services.google.com/sitestats/de.html.
2. Purpose
The processing takes place in order to carry out targeted online advertising for our own offers and to be able to evaluate their effectiveness and reach.
3. Legal basis
The processing is based on a consent pursuant to Art. 6 para. 1 letter a GDPR. This is obtained by us via a cookie banner or cookie content tool. Such consent is voluntary.
4. Storage period and right to object
We have explained the duration of storage as well as your control and setting options for cookies under the section “Cookies”. You can object to the data processing by Google Remarketing at any time via the following website: http://www.google.com/ads/preferences and you can withdraw your consent with regard to Google Analytics at any time in the settings of the cookie banner or the cookie content tool with effect for the future.
5. Recipient and transfer to third countries
Through the integration of Google Remarketing, personal data may be transmitted to Google. Google also processes your personal data in the USA and has submitted to the EU-US Privacy Shield. The Privacy Shield was declared invalid by the ECJ in July 2020 (ECJ, 16.7.2020 – C-311/18 “Schrems II”). Since then, data processing has been based on the EU standard privacy clauses (SSCs).
1. Description of processing
Visitors to our website can learn more about our company, download content, and provide their contact information and other demographic information. This information is stored on servers operated by our software partner HubSpot which is an integrated software solution that we use to cover various aspects of our online marketing. It may be used by us to contact visitors to our website and to determine which of our company’s services are of interest to them. All information we collect is subject to this privacy policy.
2. Purpose
We use all collected information exclusively to optimize our marketing, especially for our online marketing activities. These include Ads (LinkedIn and Google Ads); Content management (website and blog); Email marketing (newsletters and automated mailings, e.g. to provide downloads); Social media publishing &
reporting; Reporting (e.g. traffic sources, hits, etc.; Contact management (e.g. user segmentation & CRM); Landing pages and contact forms.
3. Legal basis
The processing is based on a consent pursuant to Art. 6 para. 1 letter a GDPR. This is obtained by us via a cookie banner or cookie consent tool. Such consent is voluntary.
4. Storage period and right of objection, withdrawal of consent
We have explained the storage period and your control and setting options for cookies in the cookie section above. You can withdraw your consent at any time in the settings of the cookie banner or the cookie content tool with effect for the future.
5. Recipient and transfer to third countries
HubSpot is a software company from the USA with a branch in Ireland. Contact: HubSpot, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland, Phone: +353 1 5187500. We have concluded an data processing agreement with Hubspot. The European Commission has determined the USA on the basis of article 45 of Regulation (EU) 2016/679 as a country with adequate level of data protection. The adequacy decision “EU-U.S. Data Privacy Framework” governs the transfer of personal data between the EU and the US.
1. Description of the processing
Our website uses the advertising and remarketing service “LinkedIn Ads”, which is provided by LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA (“LinkedIn”). Via the “LinkedIn Ads”, it is possible for us to place advertisements onthe social network LinkedIn that are targeted to those LinkedIn users who have shown interest in our offer – e.g. through a previous visit to our website. For this purpose, we add the
so-called “LinkedIn Insight Tag” to our website. This is a small JavaScript code snippet. With the help of the “LinkedIn Insight Tag”, we can also track and evaluate the effectiveness and reach of our advertising on LinkedIn by recording whether LinkedIn users interact with our ads on the social network and are redirected to our website by clicking on the ads. When you visit our website, you are connected to the LinkedIn servers and the “LinkedIn Insight Tag” is embedded in our website. In addition, LinkedIn may store a cookie on your terminal device. If you are logged in to LinkedIn or log in to LinkedIn later, your visit to our website will be assigned to your user account. The data collected about you by means of the “LinkedIn Insight Tag” are anonymous for us. They do not provide us with any conclusions about your person. However, a connection to your user profile is possible on the part of LinkedIn. Data processing by LinkedIn is carried out in accordance with the company’s data policy, which can be accessed at http://www.linkedin.com/legal/privacy-policy.
2. Purpose
The processing takes place in order to carry out targeted online advertising in the LinkedIn social network for our own offers and to be able to evaluate their effectiveness and reach.
3. Legal basis
Processing is carried out on the basis of consent pursuant to Art. 6 para. 1 lit. a GDPR. This is obtained by us via the Consent Tool. Such consent is voluntary.
4. Storage period and right of objection, revocation of consent
We have explained the storage period, as well as your control and setting options for cookies and other tracking methods, including the “LinkedIn Insight Tag” in section “Cookies” above. You can revoke the consent you have given with regard to the data collection by the “LinkedIn Insight Tag” and the use of your data for the display of LinkedIn advertisements at any time in the settings of the consent tool with effect for the future. You can also decide within the settings of your LinkedIn account at https://www.linkedin.com/mypreferences/d/categories/ads which types of advertisements are displayed to you on LinkedIn and whether your visits to external websites may be used to display advertisements on LinkedIn.
5. Recipients and transfer to third countries
Through the integration of the “LinkedIn Insight Tag”, personal data may be transmitted to LinkedIn. LinkedIn also processes your personal data in the USA. The European Commission has determined the USA on the basis of article 45 of Regulation (EU) 2016/679 as a country with adequate level of data protection. The adequacy decision “EU-U.S. Data Privacy Framework” governs the transfer of personal data between the EU and the US.
1. Description of processing
Our website uses various CDNs (Content Delivery Network), namely Amazon Cloudfront, a CDN from Amazon Inc. (Amazon), Fastly by Fastly Inc. (Fastly) and CDN77 from DataCamp Ltd. (DataCamp) A CDN shortens in particular the loading time of the website or certain content, e.g. by sending files from a very fast server that is as close to your location as possible. Amazon operates numerous servers in Europe (including Frankfurt am Main and Milan) to send our files to you as quickly as possible.
2. Purpose
The processing is done to shorten the loading time of our website.
3. Legal basis
The processing is necessary to protect the overriding legitimate interests of the person responsible (Art. 6 Par. 1f of the DSGVO). Our legitimate interest lies in the purpose specified under point 2.
4. Recipient and transfer to third countries
It is technically possible that your browser (e.g. because you access this website from outside the EU or for any other reason) may access a server from outside the EU. In such a case, data is sent directly from your browser to the respective country (North and South America, Asia, Australia). In this case the transfer of personal data has been based on the EU standard privacy clauses (SSCs) and you agree to the transfer of data outside the EU.
1. Description of processing
We use storydoc.com to provide you with cloud-based access to certain content, in particular our presentations. storydoc.com is owned and operated by Storydoc Technologies LTD, Hertzelia, Israel (in the following “Storydoc”).
2. Purpose
You data is processed to show you cloud-based content, presentations and stories.
3. Legal basis
The processing is based on a consent pursuant to Art. 6 para. 1 letter a GDPR. This is obtained by us via a cookie banner or cookie consent tool. Such consent is voluntary.
4. Storage period and right of objection, withdrawal of consent
We have explained the storage period and your control and setting options for cookies in the cookie section above. You can withdraw your consent with regard to Storydoc content at any time in the settings of the cookie banner or the cookie content tool with effect for the future.
5. Recipient and transfer to third countries
Through the integration of Storydoc, personal data may be transmitted to Storydoc Technologies LTD processing your data also in Israel. The European Commission has determined Israel on the basis of article 45 of Regulation (EU) 2016/679 as a country with adequate level of data protection. The data processing is based on a Data Processing Agreement with Storydoc. Further information on privacy policy by Storydoc can be found here, https://www.storydoc.com/privacy-policy or you may send an e-mail to privacy@storydoc.com.
1. Description of processing
We use Zoho Marketing Automation a web analytics service provided by Zoho (hereinafter referred to as “Zoho”). Zoho uses cookies (see section Cookies.), which allow an analysis of your use of our website. The information generated by the cookies is usually transferred to a Zoho server and stored there.
You can find Zoho’s terms of use under: https://www.zoho.com/marketingautomation/terms.html . Further information on the global privacy policy by Zoho can be found under: https://www.zoho.com/privacy.html.
2. Purpose
The processing takes place in order to be able to evaluate the use of our website. The information thus obtained is used to improve our online presence and to design it in line with requirements.
3. Legal basis
The processing is based on consent pursuant to Art. 6 para 1 lit. a GDPR. This is obtained by us via the Consent Tool (see section Cookies). Such consent is voluntary.
4. Storage period and right to object, withdrawal of consent
We will delete the data as soon as they are no longer necessary to achieve the purpose for which they were collected. If statutory retention periods prevent deletion, the data will be deleted immediately after the statutory retention period has expired. After termination of the Zoho service, your data is automatically deleted from the Zoho database within 6 months. We have explained the storage period and your control and setting options for cookies in section Cookies. You can revoke your consent with regard to Zoho at any time in the settings of the consent tool with effect for the future.
5. Recipient and transfer to third countries
Zoho Marketing Automation is owned and operated by the Zoho Booking group. Data centers in the EU are controlled by data centers in the EU by Zoho Corporation B.V., Beneluxlaan 4B, 3527 HT UTRECHT, The Netherlands (“Zoho”). A full list of the Zoho entities you can find here. The data processing is based on a Data Processing Agreement with Zoho. Further information on the global privacy policy by Zoho can be found here, https://www.zoho.com/privacy.html.
1. Description of processing
We use ZoomInfo a web analytics service provided by ZoomInfo (hereinafter referred to as “ZoomInfo”). ZoomInfo uses cookies and other tracking technologies (see section Cookies.), which allow an analysis of your use of our website. Via ZoomInfo it is possible for us to assign your IP address. If your IP address can be associated with a specific company, we can track which page the company is visiting on our website. The information generated by the cookies is usually transferred to a ZoomInfo server and stored there. Further information on the global privacy policy by ZoomInfo can be found under: https://www.zoominfo.com/about-zoominfo/privacy-policy#eu.
2. Purpose
The processing takes place in order to be able to evaluate the use of our website. The information thus obtained is used to improve our online presence and to design it in line with requirements.
3. Legal basis
The processing is based on consent pursuant to Art. 6 para 1 lit. a GDPR. This is obtained by us via the Consent Tool (see section Cookies). Such consent is voluntary.
4. Storage period and right to object, withdrawal of consent
We will delete the data as soon as they are no longer necessary to achieve the purpose for which they were collected. If statutory retention periods prevent deletion, the data will be deleted immediately after the statutory retention period has expired. After termination of the ZoomInfo service, your data is automatically deleted from the ZoomInfo database within 6 months. We have explained the storage period and your control and setting options for cookies in section Cookies. You can revoke your consent with regard to ZoomInfo at any time in the settings of the consent tool with effect for the future.
5. Recipient and transfer to third countries
ZoomInfo is owned and operated by the ZoomInfo, 805 Broadway, Suite 900, Vancouver, WA 98660
360-718-5630. Data center in the EU is VeraSafe Ireland Ltd. Unit 3D North Point House, North Point Business Park, New Mallow Road, Cork T23AT2P Ireland (“ZoomInfo”). The data processing is based on a Data Processing Agreement with ZoomInfo. Further information on the global privacy policy by Zoom can be found here, https://www.zoominfo.com/about-zoominfo/privacy-policy. ZoomInfo also processes your personal data in the USA and has subjected itself to the EU-US Privacy Shield. The Privacy Shield was declared invalid by the ECJ in July 2020 (ECJ, 16.7.2020 – C-311/18 “Schrems II”). Since then, data processing has been based on the EU standard privacy clauses (SSCs).
Security measures
In order to protect your personal data from third-party access, we use SSL (secure sockets layer) or TLS (transport layer security) technology that encrypts the communication of data between our website and your device. You can identify SSL/TLS encryption via the small padlock logo on the left of the address bar of your browser.
Data subject rights
With regard to the aforementioned data processing carried out by us,
you have the following rights as a data subject:
You have the right to be informed by us if we are processing your personal data. If we are processing it, you have the right under Art. 15 of the GDPR to be informed as to what data we are processing and the right to additional information as specified in Art. 15 of the GDPR.
You have the right to obtain from us without undue delay the rectification of inaccurate personal data concerning you and, where applicable, to have incomplete personal data completed, including by means of providing a supplementary statement.
You have the right to obtain from us the erasure of your personal data without undue delay, and we shall have the obligation to erase your personal data without undue delay where one of the following grounds under Art. 17 of the GDPR applies (e.g. if your data is no longer required for the purpose for which we were using it).
You have the right to demand that we restrict the processing of your personal data, provided that one of the criteria specified under Art. 18 of the GDPR is met (e.g. if you dispute the accuracy of your personal data, its processing will be restricted for the period necessary for us to check its accuracy).
Subject to the criteria specified under Art. 20 of the GDPR, you have the right to be given your data in a structured, commonly used and machine-readable format.
You have the right to withdraw your previously provided consent for data processing. The withdrawal will take effect from the time you request it (i.e. it will have future effect but no retrospective affect).
If you believe that the processing of your personal data is in breach of the GDPR, you can complain to a supervisory authority. You can submit your complaint to a supervisory authority in the EU member state where you are habitually resident or work, or where the alleged breach took place.
Decisions that have legal consequences for you or that could have a significant detrimental affect on you must not be based solely on the automated processing of personal data, including profiling. We do not apply any such processing or profiling to your personal data.
Where we process your personal data on the basis of Art. 6 Par. 1f of the GDPR in pursuit of our overriding legitimate interests, you have the right subject to Art. 21 of the GDPR to object, provided your objection is based on grounds relating to your specific situation. Once you have objected, we will no longer process your personal data unless we demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms or for the establishment, exercise or defense of legal claims. Regardless of the aforementioned restrictions, and regardless of whether any special circumstances apply, you have the right to object at any time to the processing of your personal data for direct marketing purposes.
Privacy settings & Cookies
With regard to the aforementioned data processing carried out by us,
you have the following rights as a data subject:
Consent given
You may change your consent at any time by clicking on the cookie settings button.
Your personal UID
| Date | Version | Consents |
|---|
Essential
Essential cookies enable basic functions and are necessary for the proper function of the website.
Borlabs Cookie
| Name | Borlabs Cookie |
|---|---|
| Provider | Owner of this website, Legal Notice |
| Purpose | Saves the visitors preferences selected in the Cookie Box of Borlabs Cookie. |
| Cookie Name | borlabs-cookie |
| Cookie Expiry | 1 Year |
Statistics
Statistics cookies collect information anonymously. This information helps us to understand how our visitors use our website.
Google Analytics
| Name | Google Analytics |
|---|---|
| Provider | Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland |
| Purpose | Cookie by Google used for website analytics. Generates statistical data on how the visitor uses the website. |
| Privacy Policy | https://policies.google.com/privacy?hl=en |
| Cookie Name | _ga,_gat,_gid |
| Cookie Expiry | 2 Months |
Marketing
Marketing cookies are used by third-party advertisers or publishers to display personalized ads. They do this by tracking visitors across websites.
Zoho Marketing Automation
| Name | Zoho Marketing Automation |
|---|---|
| Provider | ma.zoho.eu |
| Purpose | Zoho Marketing Automation |
| Privacy Policy | https://www.zoho.com/privacy/cookie-policy.html |
| Host(s) | ma.zoho.eu |
| Cookie Expiry | 365 |
Zoom Info
| Name | Zoom Info |
|---|---|
| Provider | zoominfo.com |
| Privacy Policy | https://www.zoominfo.com/about-zoominfo/privacy-policy |
| Cookie Name | _cfuvid,__cf_bm,visitorId |
| Cookie Expiry | 365 |
HubSpot
| Name | HubSpot |
|---|---|
| Provider | HubSpot Inc., 25 First Street, 2nd Floor, Cambridge, MA 02141, USA |
| Purpose | HubSpot is a user database management service provided by HubSpot, Inc. We use HubSpot on this website for our online marketing activities. |
| Privacy Policy | https://legal.hubspot.com/privacy-policy |
| Host(s) | *.hubspot.com, hubspot-avatars.s3.amazonaws.com, hubspot-realtime.ably.io, hubspot-rest.ably.io, js.hs-scripts.com |
| Cookie Name | __hs_opt_out, __hs_d_not_track, hs_ab_test, hs-messages-is-open, hs-messages-hide-welcome-message, __hstc, hubspotutk, __hssc, __hssrc, messagesUtk |
| Cookie Expiry | Session / 30 Minutes / 1 Day / 1 Year / 13 Months |
| Name | |
|---|---|
| Provider | LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland |
| Purpose | Cookie from LinkedIn Insight tag used for website analytics, ad targeting, and ad measurement. |
| Privacy Policy | https://linkedin.com/legal/privacy-policy |
| Cookie Name | bcookie, bscookie, JSESSIONID, lang, lidc, sdsc, li_gc, li_mc, UID, UserMatchHistory, AnalyticsSyncHistory, lms_ads, lms_analytics, li_fat_id, li_sugr, U, _guid, izographicsOptOut, li_giant, lms_ads, li_sugr, U, _guid, A3, anj, uuid2, dpm, dextp, demdex, dst, lnkd, aam_uuid, MUID, MR, IDE, fr, personalization_id, GUC, B, test_cookie, _gcl_au, _gcl_aw, _gcl_dc, brwsr, ABSELB, IRLD, barometric[cuid], tluid, oribi_cookie_test, oribi_session, oribi_user_guid, oribili_user_guid, uids, l_page, _rdt_uuid |
| Cookie Expiry | Session / 1 year |
External Media
Content from video platforms and social media platforms is blocked by default. If External Media cookies are accepted, access to those contents no longer requires manual consent.
Google Maps
| Name | Google Maps |
|---|---|
| Provider | Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland |
| Purpose | Used to unblock Google Maps content. |
| Privacy Policy | https://policies.google.com/privacy?hl=en&gl=en |
| Host(s) | .google.com |
| Cookie Name | NID |
| Cookie Expiry | 6 Month |
YouTube
| Name | YouTube |
|---|---|
| Provider | Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland |
| Purpose | Used to unblock YouTube content. |
| Privacy Policy | https://policies.google.com/privacy?hl=en&gl=en |
| Host(s) | google.com |
| Cookie Name | NID |
| Cookie Expiry | 6 Month |