Susanne Richter-Wills joins ScaleHub as Vice President Sales EMEA

ScaleHub is excited to announce the newest addition to our team, as Susanne Richter-Wills steps into the role of Vice President Sales for Europe, the Middle East, and Africa (EMEA).

Susanne brings her substantial knowledge of the BPO market as she assumes oversight of all sales activities in the EMEA region.

In this crucial role, Susanne’s responsibilities will include:

  • Strategic positioning of ScaleHub’s managed service offering within our target markets (BPOs & Shared Service Centers for insurers and banks)
  • New business development
    Increasing ScaleHub’s footprint with our BPO Crowd Boost program and identifying new BPO partnerships
  • Interacting with all related sales functions in EMEA, US, and Southeast Asian regions

For Susanne, crowdsourcing combines her two passions: AI-supported transformation technology and novel ways of maximizing human skill and intelligence.

Commenting on ScaleHub’s innovative solution, Susanne said, “During my BPO days, and while running SSC operations, I wished for a similar solution to help me manage my SLAs, increase operational efficiency, and make my customers happy with an improved experience.”

Susanne arrives with existing target company relationships, having previously worked with the ScaleHub team. “Initially, they supplied innovative software solutions to me while I was running BPO operations, and later during my software industry years,” she said. “I admire their vision and ability to develop solutions that meet the spirit of the times and catapult customers and partners to the next level of operational excellence.”

Though originally from Sauerland, Germany, Susanne wanted to explore the possibilities of automation technologies while following her heart. After living in the UK and the Netherlands and working in the US and Asia, Susanne finally returned home to Germany. She enjoys the countryside, spending time with family, and going for long walks with her relatives’ dogs.

After so many years working abroad, Susanne keeps in touch with a long list of good friends she’s made along the way, as well as her late husband’s family in the UK. When her schedule allows it, Susanne likes to travel.

Commenting on her new role with ScaleHub, Susanne touched on continuing to work in her favorite area: “I’ve been following ScaleHub’s development very closely. This solution is very close to my heart and I am so glad that I can now join this amazing journey.

“Additionally, being able to work again with Torsten and Ralf [ScaleHub COO], whom I initially got to know as suppliers during my BPO MD days, makes me look forward to a great future serving our customers and partners.”

Torsten Malchow, ScaleHub CRO, is excited to work with Susanne once again, saying, “This would be the third time that I’ve hired Susanne, and I have yet to be disappointed. I am very happy and proud that Susanne will develop our EMEA sales activities together with our prospects, partners, and customers. Her knowledge of the BPO market is massive, and will help us develop our BPO Crowd Boost program even faster.”

“Our managed service approach is exactly where Susanne’s expertise was when she was on the BPO side years prior—when we worked together at ReadSoft, Kofax, Lexmark, Perceptive, and ABBYY. The combination of traditional data capture business and the move to a completely new world will be an interesting journey.”

We’re thrilled to welcome Susanne to the team and look forward to working with her!

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